Since starting this blog I have focused on two key activities. Creating content that is relevant and adds value. The other was building tribes on social networks.
23 Hints for Creating Content That Google Loves
I didn’t focus on optimising my site for search engines also known as search engine optimisation (SEO) and playing games with Google’s search algorithm. Begging for links from other websites was not on my agenda. It was about producing content that people voted on with “Retweets”, “Likes”, “Plus ones” and social shares. It was the relentless pursuit of content creation that resonated on a social web.
You know when your content hits the spot as people vote with the “share buttons”. This social voting is visible and creates social proof. Turning up to a blog with hundreds of retweets is a sure signal that “here lies content that you should check out“.
Creating quality content is hard work and sometimes the brain burns while working in the blogging laboratory as headlines are crafted and content is structured to be easy to read and understood.
The evolving social web also told me that people wanted more highly visual communication and engagement with infographics and enticing images becoming an integral and vital part of the content mix.
Social voting visitors were rewarded with blog posts that included not just text but images, PowerPoint presentations on SlideShare and infographics as well as the ever present text.
Google is Hunting for Quality Content
In the last 2 months I have noticed a significant spike in traffic from search engines to the blog and I am talking figures of a 15% increase or over 2,000 more hits per day. My blogging and content creation activities have not changed but it appears that Google’s search engine has. The Panda and Penguin updates are starting to produce some substantial changes to who ranks high in Google. Google’s aim is to remove the content farms that add no value and replicate poor quality content.
Google changes its search engine formulas over 500 times a year in the pursuit of delivering results that are relevant to “you” the user of search. Google says that it search engine is about finding and ranking high in search results, websites and blogs that provide a high quality experience for your readers.
“Search is a complicated and evolving art and science, so rather than focusing on specific algorithmic tweaks, we encourage you to focus on delivering the best possible experience for users.” – Google
Creating the best possible experience for users comes down to the key element of quality content creation. That one activity alone will make a major difference in pushing your website and blog higher in search results.
For a great visual on how content and SEO work together here is an Infographic to keep your neurons ticking over.
Source: click here