Everyone dreams of dominating Google search listing. For getting good rankings, people try to explore the loop holes of Google so that they can manipulate the search engine. But these people start worrying when there is new animal named algorithm updates by Google like Panda and Penguin. But if you have sound SEO strategy then the updates won’t bother you much.
What is Penguin Updates?
It’s an algorithm change which aims to stop web spam and helps Google to identify those sites which are violating Google’s Quality Guidelines. This algorithm will penalize the sites who are engaged in building inbound backlinks unnaturally or paid links or from irrelevant sites.
How it actually affects?
Everyone wish to get ranking in TOP 3 position on Google. In the process to achieve desired results, prime focus is given to hyperlink the keyword. No doubt it’s good and ultimately helps to boost the keyword ranking. But if you overdo it then it looks very unnatural. Google thinks that it’s a sheer attempt to get commercial anchor text pointing at the site. If the site is getting backlinks from FFA (Free for all) sites/Low quality Backlinks/Non-related domains then also the site is penalized from Penguin updates.
How to be safe?
Don’t prefer to buy paid links. All the links pointing to your site must be build manually; this will help you to get backlinks from relevant domains. Get few backlinks on words like your name, here, this, read more or sometimes just place the URL on other site. This will help you to get backlinks on other words apart from your keywords. Google will think that all the link building is quite natural and won’t count your site in web spam site’s list. One-way linking is best method to build backlinks and we must only focus on it. If you are planning to increase the numbers of Google Backlinks with Two-way linking then you must think again…. Two way linking is an outdated strategy and doesn’t hold much of an importance these days. You never know in next penguin updates, what if two-way linking is penalized? Why to go for risky link building technique if you can opt for safer ones.
If you wish to dominate search engine for your keywords then major focus should be given on two things:
1) Build backlinks only from high PR sites and authority domain
2) All the backlinks must have unique IP address.
If you follow the two things mentioned above then even a small business owner’s site can also dominate Google Search Listings with ease.
Methods to build backlinks are:
1) One-way linking
2) Two-way linking
One-way Linking: One Way linking means building backlinks for the site without reciprocating it. Directory submission, Social Bookmarking, Forum Posting, Press Release Submission, Article submission, Guest blogging, Blog Posting and Commenting are some of the best techniques to build one way links.
Directory Submission: Directory submission helps you to get one-way backlinks. Submit your site only on unique IP address. It also helps to boost your ranking. Here, bulk submission is not important. Getting good quality links is important here. Most excellent sites are Dmoz, Yahoo Directory and Lanic to name a few.
Social Bookmarking: Social Bookmarking is one of the easiest techniques to generate quick backlinks and viral traffic to your site. Some of the well admired sites are Stumbleupon, Reditt and Digg
Forum Posting: Don’t try to spam forum just with the intension of getting signature link. Read the FAQ’s and then only insert your link in the signature.
Press Release Submission: When you announce something on press release sites, it goes viral. Thus, it helps to increase traffic and visibility on the internet. Some of the best sites in the business for PR submission consist of Prlog, Prnewschannel, Prweb and Prbuzz.
Article submission: Article submission is nothing but submitting your content on article publishing sites. It is one of the oldest and best methods to build backlinks to your site. If you are submitting your content to more more number of sites then there may be a possibility that all sites publish your content simultaneously. And in such case, you content will become duplicate and your site would be penalized by panda updates. Submit your unique article to only 5 sites at max to avoid its duplication. Some of the popular sites for articles are Ezinearticles, Idealmarketer, Articlesnatch and Go articles
Guest blogging: Find the niche related blogs to submit your guest post. Read the editorial and submission guidelines before pitching the webmaster. Try to communicate with the webmaster and suggest him the topic which you feel is more like to get publish on that site. Build relationship by commenting on site, facebook and retweet their tweets on twitter.
Blog posting: Post your unique content on blogging sites like wordpress.com, blogger.com and weebly.com. Get valuable backlinks and generate traffic to your site. Keep updating your blog almost once a week, this will ensure that google crawler comes and crawls your link in the content.
Commenting: It is one of the awesome techniques to build massive backlinks to your site. Try to submit your comment in niche related blogs or topics. Most of the links what we get from commenting are no follow link but its immaterial while ranking a keyword Google consider both do follow and no follow links.
Two-way Linking: Two-way linking or reciprocal link means building backlinks for the site with reciprocating it. Sometimes, it is also called as Link Exchange. You need to search theme related site and contact their webmaster via sending an email or filling up a contact form. If the other webmaster approves your request and reply positively then they mutually decide to place each other’s link on partners/links or resources page. When you search in Google link:www.xyz.com the result what you get is nothing but Google Backlinks. After going through numerous analyses of various sites, we found that two-way Linking has very high percentage role to play in it. It’s easy cached by Google.